WEDNESDAY OCTOBER 3

Wed.Oct.3. - 12:45pm - 5pm - Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: Info Wars: Digital and Analogue Futures, Who’s Buying? (in two parts)
(Pt. 1) 12:45 pm - The Future of Digital (with Keynote Intro - Peter Craven by videolink)
Keynote presenter, Peter Craven, and all-star panelists will assess the potential of digital technologies to carry the most fragile asset in music: its emotional content. Exploring Ideas of Sound Quality, Low or No Expectations in the Empire of MP3, Why “Good Enough” Isn’t, The Need for Adoption of Superior Online Codecs—Before It’s Too Late, Digitization and Its Inherent Discontents, DSD (Direct Stream Digital), “Possibility/Potentiality” of SCM (Signal Code Modulation) for Digital Transport of Analogue Information.
Panelists:
Wieslaw Woszczyk (Moderator)
George Massenburg Producer, Sound Engineer, Adjunct Professor, McGill University, GML Inc.
Dr. Karl-Heinz Brandenburg Director, Fraunhofer Institute for Digital Media Technology
Martha de Francisco Producer, Sound Engineer, Associate Professor, McGill University
Dave Derr President, Empirical Labs
Dr. Eli Pasternak Senior VP and CEO of Bridgewave Communications

(Pt. 2) 2:45pm - The Future of Analogue: Info Wars, Analogue = Unlimited Information, How Much Information Is Not Enough, Why My Analog’s Bigger Than Your Digital, A Fatal Problem with Tape—Or Declaring Tape a National Security Issue, Other Analog Storage Media: Glass or Vinyl—You Decide. Distinguished panelists will probe the questions of adequate analog to digital to analog conversion, and of radical new codecs, SCM and possibly liberating the analog ghost in the digital machines.
Panelists:
Steve Albini Owner and Engineer, Electrical Audio, Producer (Nirvana, Pixies), Artist (Shellac)
Larry Crane Editor, Tape Op Magazine: Owner, Jackpot Recording Studio
Paul Hoffert Professor, Harvard University, York University; CEO NOANK Media Inc.
Lenny Kaye Producer of The Nuggest compilation, Lead guitarist for Patti Smith, Rock Critic
Craig (Hutch) Hutchison Chief Designer, Manley Labs
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THURSDAY OCTOBER 4

Thu.Oct.4 - 9:00am – 10:30am - Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: Creating, Generating Revenues and Sharing: How Law Is Responding To New Forms of Exploitation and Distribution?
A panel conducted by Pierre-Emmanuel Moyse (Centre for Intellectual Property Policy), with panelists including legal expert(s) and representatives from the Copyright Board of Canada, media conglomerates, and music creators. The panel will explore how revenues generated from new distribution schemes should be or are allocated between stakeholders (artists, publishers, intermediaries, and aggregators). Legal and economic issues involved in the negotiation of tariffs before the Copyright Board of Canada will be presented through case studies (recent tariff for ring tones, CSI, Tariff22, etc.) in order to help illuminate how creation is, or should be valued under the current Canadian legal system.
Panelists:
Pierre-Emmanuel Moyse (moderator), Faculty of Law, McGill
Alexandre Bérard, Fondateur Titanium Mobile
Gilles Daigle, Lawyer, Gowlings (representing SOCAN before the Copyright Board)
Kiriakoula Hatzikiriakos, Partner, McMillan Binch Mendelsohn
Stefan Martin, Lawyer, Fraser, Milner & Casgrain
Jay Kerr-Wilson, Lawyer, Fasken Martineau DuMoulin LLP
[view panels] [view schedule]

Thurs.Oct.4 - 10:45 - 12:15 - Tanna Schulich Hall
Copyright and Collaboration: Problems and Creative Solutions
The goal of this panel will be to explore how different fields of the arts deal with copyright issues when works are collaborative. Visual artists, film makers and musicians who are doing interesting things (i.e. asking listeners/viewers/consumers to participate in the creative process) to talk about mechanisms they use to keep everyone happy.
Panelists:
Brett Gaylor Open-source programmer, creator opensourcecinema.org, basement tapes
Simon Jodoin Artist, Funkengruven virtual dumb band
David Lametti (Moderator) Faculty of Law, McGill
Evan Prodromou Wiki programmer, founder wikitravel
Anne-Marie Bergeron Videographer, 33mag.tv

Thurs.Oct.4 – 1:00pm – 3:00pm - Tanna Schulich Hall (527 Sherbrooke W.)
KEYNOTE & PANEL: Dr. Daniel Levitin, Author of This is Your Brain on Music and Max Bell Chair in the Psychology of the Information Sciences at McGill University, offers an overview on music cognition - what we know about how musical expertise is attained and how musical preferences are formed. Dr. Levitin’s talk will lead into a panel discussion about the Paradise of Infinite Storage
The Final Frontier in an Age of Ultra Surplus: what happens when all the music in the world exists offline and locally on your own computer, For Nothing and Forever…or maybe someday, within you via neural jack implant? In the paradise, what becomes the new dominant model(s) and what becomes of the old models, most of which (poor things), never even got to be dominant anyway. Obviously most of the currently dominant models from the Age of Ultra Surplus become completely irrelevant: Downloads? Online Stores? Subscriptions? DRM? TPMs? Offline them all.
Panelists:
Edward W. Felten Professor and Director of the Centre for Information Technology Policy, Princeton University
William W. Fisher Hale and Dorr Professor of Property Law, Harvard University; Director Berkman Center for Internet and Society
Paul Hoffert Professor, Harvard University, York University; CEO, NOANK Media Inc.
David Lametti Associate Professor, Director of Research, CIPP McGill University
Sandy Pearlman Schulich Distinguished Chair, McGill University; Producer (Clash, Blue Oyster Cult) a Founder of Emusic
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Thurs.Oct.4 – 3:00pm – 4:30pm - Pollack Hall (555 Sherbrooke W.)
Guitar Hero: Transcendental Air Guitar and the Object Lesson of the gaming phenomenon
Guitar Hero: that music is the game, not merely music in the game nor for the game either. This panel will feature a discussion on the rising phenomenon of the game guitar hero and giant distribution potential in gaming…or not? Followed by guitar show-down with a guitar hero game pro vs. guitar guru.
Panelists:
Dominic Arseneault Department of Art History and Film Studies, U'dM
Lenny Kaye Producer of the Nuggets compilation, Lead Guitarist for Patti Smith, Rock critic
Sandy Pearlman Schulich Distinguished Chair, McGill University; Producer (Clash, Blue Oyster Cult) a Founder of Emusic
Rick Karr (Moderator) Journalist and Educator, neuUNIT (U.S.) Inc. and Columbia University
Dan Levitin James McGill Professor, Department of Psychology, McGill University; Author, This is Your Brain on Music
John Drake Harmonix, Agents of Fortune (Guitar Hero game creator)
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Thu.Oct.4 - 4:30pm – 6:00pm - C201 (555 Sherbrooke W.)
WORKSHOP*: Music Publishing (in two parts)
Part 1 - Music Publishing 101
An introduction to publishing with lawyer Fred Pinto and Murray Lightburn of the Dears. Music publishing has become an increasingly important revenue stream for many artists. But how can you be sure you're getting a fair cut? This discussion gives you the basics you'll need to know before getting involved in a music publishing deal.
Part 2 – The Future of Music Publishing
A response panel on the future of publishing, which brings together an experienced lawyer, publisher, collective rights society and artist to provide the low down on the future of the music publishing industry, what it means for artists, and where things are heading.
Panelists:
Marie-Pierre Brunelle, SOCAN
Fred Pinto, (Moderator) Lawyer
Murray Lightburn, Artist, The Dears
Catharine Saxberg, Canadian Music Publisher Assoc.
[view panels] [view schedule]

FRIDAY OCTOBER 5

Fri.Oct.5 - 10:30 a.m. / 12:00 noon / 1:00 p.m. – MMR room (527 Sherbrooke W.)
SPECIAL SESSIONS: CIRMMT Labs: New Musical Instruments Demo
The Centre for Interdisciplinary Research in Music Media and Technology will be opening its doors to present an ongoing demonstration of some of the new musical instruments coming out of its laboratories and research facilities, including Joseph Malloch’s award-winning ‘t-stick’ and more!

Fri.Oct.5 - 9:00am – 11:00am – Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: “Fast, Cheap, and Out of Control…” The Remonitization of Music and Other Promiscuously Transportable Media Objects:
How to encourage new music and new performers, generate on-going cash flow for appropriate distribution on a sustained basis to the music industry, respect and/or conform to reality, discourage black-marketing and pirating, convert thieves into legal consumers? Unlocking the long tail: two business models for tomorrow are proposed. Industry representatives will respond.

*Business Plan I Audiofile. No box. No limit.
Presented by *Cory McKay, Jordan Frank, Jamshed Turel (McGill) – (Creators: Genevieve Bonenfant, Nicholas Dodd, Jordan Frank, Cara Helmke, Monique Leroux, Cory McKay, Ariana Moscote Freire, Ryan Oldham, Eric Thul, Jamshed Turel.)

**Business Plan II Zouzouni
Presented by Olivier Plessis, Imad Khouri, Jeremy Morris (McGill) -- (Creators: Alexandra Bizani, Clive Chang, William Darling, Imad Khoury, David Mathews, Jeremy Morris, Olivier Plessis, Carlos Puyo, Stavros Tsokonas, Nuo Nathan Yu.)

Panelists:
David Basskin
Susan Bincoletto
Edward W. Fisher
Don McLean
Shelley Stein-Sacks
Kristin Thomson

Fri.Oct.5 - 10:30am – 12:00pm - Pollack Hall (555 Sherbrooke W.)
SPECIAL SESSION: S.A.C. Panel - Monetization of Peer-to-Peer networks.
NOTE: Open admission for the public, FREE
"Join the revolution - a proposal from the songwriters and recording artists of Canada for the monetization of the sharing of music files.
Did you know that:
- an estimated 1.6 billion music files are illegally downloaded in Canada every year?
- the total number of legal downloads in Canada was 38 million in 2005?
- the proportion between these two figures is 98 vs 2 (98% sharing vs 2% purchased)?
Consumers have clearly demonstrated their wish to access music by file sharing. Now is the time to monetize Peer to Peer (P2P)! Join a panel that includes renowned hit songwriters and artists to discuss the plan that Canadian music creator groups (S.A.C . - Songwriters Association of Canada, CMCC - Canadian Music Creators Coalition, SPACQ - Societe Professionelle des auteurs et des compositeurs du Quebec) and others around the world have joined together to support!
Join the revolution! You are the future of music!"
Panel sponsored by the Songwriters Association of Canada
The S.A.C. gratefully acknowledges the financial assistance provided by the Government of Canada through the Canada Music Fund.
Panelists:
Jean -Robert Bisaillon, digital watch consultant for SPACQ
David Fewer, Staff Counsel, Canadian Internet Policy and Public Interest Clinic (CIPPIC) at University of Ottawa, Faculty of Law
Eddie Schwartz, President, Canadian Songwriters Hall of Fame; Vice President, Songwriters Association of Canada; Chair, International Music Creators Coalition
Bill Henderson Vice President, S.A.C. Board of Directors; Chair, S.A.C. Advocacy Committee; Member, SOCAN Board of Directors
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Fri.Oct.5 - 12:00pm – 1:00pm - C201 (555 Sherbrooke W.)
WORKSHOP*: How to access online distribution and get your own cut of the deal
This workshop provides artists with the knowledge they need to make use of online distribution channels and get their music out to their fans, with or without a middleman. Discussion will hash out how to find and access the various avenues for distributing and licensing music online, cover the practical and legal must-knows, and offer guidance for obtaining alternative content delivery licensing opportunities.
Panelists:
Kristin Thompson (moderator), Future of Music Coalition
Bryan Bean, Puretracks
Paul Irvine, Entertainment Paralegal, Sanderson Entertainment Law
Lisa Macdonald¸ Founder & CEO, Myrockinprofile
Jessie Stein, Artist
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Fri.Oct. 5 – 1:00pm – 2:30pm - Tanna Schulich Hal (527 Sherbrooke W.)
PANEL: “Cramping my Sampling: Rewriting Copyright": Sampling, mashing and IP law
Sampling, mashing and remixing not only challenge the boundaries of music, but these techniques have also challenged the boundaries of legal and business models. In all three realms: music, law, and business, the result has been a transformation in response to the emergence of these techniques. This panel brings together voices from all sides of the debate to examine how sampling, remixing, mash-ups and other similar creative techniques drive the development of new models for business and law as well as the impact of such developments on the creative process itself and the artistic product.
Panelists:
Tina Piper (moderator), Faculty of Law, McGill
Buck 65, Artist
Jonathan Sterne, Art History and Communications, McGill
Susan Abramovitch, Lawyer, Gowlings
Skratch Bastid, Artist
Owen Chapman
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Fri.Oct.5 - 1:15pm – 2:15pm - C201 (555 Sherbrooke W.)
WORKSHOP: International Markets – Festivals and Labels – C201
This panel brings together a solid group of international festival buyers and labels reps who work to book their talent internationally to give you the scoop of how to get your band out into the wide, wide world. ( *Avec l'appui du ministere des Affaires estranger et du Commerce international / With the assistance of the Department of Foreign Affairs and International Trade )
Panelists:
Christian Bernhardt - Kork Agency
Dagoberto Donato (Brazil)
Federica Furlotti (UK)
Keith Jones (Prague, CZ)
Mikael Pass (moderator)
Dimitri Perrier (France)
Jonas Prangeroed (Norway)
Daniel Rogers (Australia)
Jean-Louis Schell (France)
Lars Skovgaard, (Denmark)
Matt Sonzala - SXSW

Fri.Oct.5 - 2:30pm – 4:00pm Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: O, Canada!
O, Canada! It can happen here! Or, how of all the countries in the world, Canada could (and should) launch the business model that reduces the cost of acquiring music to almost nothing and saves the world wide Music Business from itself.”
Due to a unique confluence of market sizing, technology infrastructure, public policy, regulatory and legal factors---notably including legislation it has not passed and treaties it has not signed---, Canada, of all countries in the world, is both most ready and able to roll out a radical solution to the ongoing crisis of self-destruction and cannibalization, which inexorably propels the Music Business towards complete economic collapse, while simultaneously establishing a paradigmatic model for the future of all Media Business along the way. But is Canada willing? Certainly, technologies exist to recapture the vast sums of money now being left on the table. But what will be the ultimate shape of Legal, IP and Trade policies sufficient to accomplish this end, while, simultaneously remaining reflective of Canada’s exceptionalism?
Panelists:
David Basskin
Mario Bouchard
Solange Drouin
Edward W. Fisher
David Lametti
Bruce Lehman
Walter McDonough (Moderator)
Shelley Stein-Sacks
[view panels] [view schedule]

Fri.Oct.5 - 2:30pm – 4:00pm - Pollack Hall (555 Sherbrooke W.)
WORKSHOP*: Music Industry 101
What’s a publisher? A producer? Do I need a lawyer? Which unions should I join? What’s a manager good for? This workshop will cover the basics of the music industry, how different players work together, and how you fit into all of it. Experienced cats from all walks of the biz get together to reveal the inside scoop on the music industry and answer all of your pressing questions.
Panelists:
Keith Brown, President, Aquarius Records
Dan Seligman, ‘Gold record’ Producer & Founder, Pop Montreal
Jeffrey Remedios, Arts & Crafts Records
Steven Himmelfarb, Paquin Entertainment (Booker, Tokyo Police Club)
Stacey Mitsopulos, Lawyer, TMB
Leila Hebden, Manager, Born Ruffians
[view panels] [view schedule]

Fri.Oct.5 – 4:00pm – 5:30pm - Pollack Hall (555 Sherbrooke W.)
KEYNOTE: Patti Smith
The “Poet Laureate of Punk Rock”, in a keynote conversation with John Nichols, Washington Editor of The Nation and author of The Great Impeachment.
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SATURDAY OCTOBER 6

Sat.Oct.6 – 10:30pm – 12:00pm - Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: Recommendation Engine: Conceptualizing the Universe
How a full bore recommendation engine would reliably lead anyone in the world to all the music in the world they would love if they only knew it existed. With an aggregate of over one billion songs – as opposed to titles now available somewhere on line (according to Cache Logic), implementing recommendation engineering navigation, capable of creating a taste based “trend line” populated by as many songs, version and/or title that one may specify, simply as a function of a few user inputted descriptors, would impose individually generated guided availability upon what would otherwise prove an ungraspable chaos of music overload. How will recommendation engines rise to the challenge? Some of the world’s leading technological gurus, futurists, licensing library reps and recommendation engine leaders discuss one emerging trend in the future of music.
Panelists:
Sandy Pearlman Schulich Distinguished Chair, McGill University, Producer (Clash, Blue Oyster Cult), a Founder of Emusic
Douglas Eck Asst. Professor, Computer Science, U'dM; Visiting Researcher, Sun Labs, Boston
Paul Lamere Lead Researcher, Search Inside the Music Project, Sun Microsystems Laboratories
Diane Sammer
Karla Starr Writer, Seattle Weekly
Brian Whitman Co-founder of The Echo Nest Corporation, MIT Media Lab

[view panels] [view schedule]

Sat.Oct.6 – 12:00pm – 1:00pm - C201 (555 Sherbrooke W.)
WORKSHOP*: Doing it Outside: Public Art and Interventions
In partnership with Art Pop; a discussion of contemporary public art making and theory which collapses the practical into the conceptual. With representatives from DARE-DARE, Pavilion Projects, The Anti-Graffiti Squad, the gig poster community and academia debating and shedding light on the topic of public art interventions, the fascinating and fascinatingly difficult endeavours will reveal their intellectual, logistical and often controversial underpinnings. With a diverse panel, the discussion offers a rare glimpse into life on the other side of the artist statement.
Panelists:
Shawn Petsche - Art Pop
Jean-Pierre Caissie - Dare-Dare
Jack Dylan - Artist
Robin Simpson – Pavilion Projects
Johanne Sloan
Rupert Bottenberg – Music Editor, Montreal Mirror (Moderator)
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Sat.Oct.6 - 1:00pm – 2:30pm - Tanna Schulich Hall (527 Sherbrooke W.)
PANEL: The Archival Restoration Preservation Society: Keeping the Music of the Past Around for the Future (When it Just Doesn’t Want to Stand Still)
Today, tens of thousands of slowly deteriorating audio tapes and recordings sit dormant in the vaults of recording companies and the attics and basements of musicians all over the world. What do you do when the Clock keeps ticking and the Tape keeps shedding on the Amazing, Disappearing Analogue Data Base of virtually All the Music in the History of the World; Is the Future of Digital, the Past of Analogue; Implications and/or Unprecedented New Responsibilities for the Mastering Community; The Trans National Music Security Initiative (TNMSI); If I Knew You Were Coming, I Wouldnt’ve “Baked” Your Tape; The After Lives of Acetate, Mylar, Polyester and Vinyl; Reading the Vinyl Data Base with Analogue Laser Turn Tables; Or, Plastic In Aeternum Vive.
Panelists:
Ichiro Fujinaga Associate Professor, Music Technology, McGill University
Rick Karr (Moderator)
Cynthia Leive Head, Marvin Duchow Music Library, McGill University
Sandy Pearlman – Schulich Distinguished Chair, McGill University; Producer (Clash, Blue Oyster Cult) a Founder of Emusic
Keith Robinson - Producer/Editor, When We Were Kings: Restorer/Editor/Meta Archivist, The Sinatra Archives
[view panels] [view schedule]

Sat.Oct.6 – 1:00pm – 2:30pm - C201 (555 Sherbrooke W.)
WORKSHOP*: Open Source and Wiki Platforms
You’ve heard the buzz words: User created content; sampling, remixing, mashing, and smashing. Open source media. What happens when you put them all together? Participation, reformulation, and innovation! This workshop features Brett Gaylor of opensourcecinema.org and wiki-guru Evan Prodromou, doing whatever they want to do, with your user created input, of course.
Moderated by Patricia Boushel (indie video producer, community organizer Pop Montreal & Film Pop).
[view panels] [view schedule]

Sat.Oct.6 – 2:30pm – 4:00pm C201 (555 Sherbrooke W.)
WORKSHOP*: Media Training: How to get ink and use it to your advantage?
After making a great record, one of the most important aspects of success in the music industry is an artists' relationship with the media – it can literally be make-or-break. This discussion will teach you to take advantage of everything the media has to offer, from television, radio, and print media, to blogs, podcasts, and social networking sites – it's all waiting to lavish you with attention, and were going to show you how to get it…. Our discussion will focus on how best to present yourself, what you should expect from the media, and what the media expects of you. We'll include tips on getting noticed, interview preparation, the art of story-telling, body language, energy, tone, "laying down your arms", and how to make the most of out both an exceptional and terrible media experience. Just as an artist can develop a reputation for having a great live show, so too can an artist gain a reputation for "giving great tape", or in other words, giving a great interview. Using the media to a positive advantage can turn a small feature into a large feature, or a larger feature into a cover story, which adds up to priceless publicity. You can control the media. Find out how, and you'll be amazed where it can take you.
Confirmed Panelists:
Grant Lawrence (moderator), CBC Radio 3
Lorraine Carpenter, Montreal Mirror
James Booth, CBC Radio 3
Bryan Borzykowski, New Pollution
Nick Thornburn, artist, Islands, UNICORNS
Jamie Thompson, UNICORNS
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